When it comes to digital marketing, Dash approach is to adhere strictly to guidelines set out for the industry.
Serving a robust and diverse selection of clients across a variety of industries our experience is vast. Knowledge of the wide variety of factors search engines take into consideration has allowed us to take a natural, progressive and results orientated approach.
1. CAMPAIGN FOCUS
Dash team are experts in carrying out a full review of businesses to ensure that the keywords we target are the right ones to provide the maximum exposure and ROI. This is applicable whether you are looking to run a local SEO or national SEO campaign. This could involve a number of different elements to get the right combination of keywords to reflect your business.
2. SITE BUILD
Site speed and mobile responsiveness are just some factors to take into account when building a site. Our experts at Dash guarantee easily accessible and SEO friendly sites with the user in mind. Working hard to maintain a high standard of coding and making use of current techniques allows us to adhere to industry best practice.
3. LINK BUILDING
Backlinks play a crucial role in off-page SEO. Link building allows you to demonstrate the authority of your website to search engines. The progression and development of your links will be a positive ranking factor. Essentially we are aiming to get your business, product and services out on the web to relevant people.
Quality content is important in order to deliver your precise message to your audience. Your website copy should simply reflect your business, what you offer and any unique selling points. Fresh content is a positive SEO ranking factor but we do not suggest just loading content routinely.
Search engines are continuously evolving to provide an effective user experience. They update their algorithms periodically to make sure that they are returning the most relevant results to the user for the search term they entered. This has in recent times become increasingly sophisticated and requires research to keep up with these changes as they happen. This on-going development is part of the service you can expect to receive from Dash.